Cornell’s Apple Study Proves You Are Smarter than PhDs

apples

Written By: Jon Finkel My headline is true and here’s why: Cornell University, an esteemed Ivy League institution, just spent untold amounts of money and time to prove what every parent of grade-schoolers already knows: kids like sliced apples more than whole apples. Rather than simply asking anyone with kids what their opinion is on the subject, or sitting in a McDonald’s for ten minutes …

Passing Down My Timeless Love for Baseball Cards

baseball card

Written By: Jon Finkel The boy is a few months past his 3rd birthday and I figured it was high time I grabbed a pack of Topps and let him experience the joy of opening up new baseball cards. Yeah, he doesn’t know the players or really recognize the teams or understand a single word on the back, but so what? Baseball cards are universal; …

The Secret to Peak Shower Efficiency and Manliness

Grandpa's Pine tar Soap

Written By: Jon Finkel I invented something a few years ago called the “One Bar Theory”. It’s a theory not as complicated as the one Pythagorus came up with and yet every bit as important as Darwin’s. Here it is: men only need one bar of soap to handle all of their hygienic needs. But wait, you might be thinking, don’t I need shampoo and conditioner and …

Why Animal Planet’s Tanked is Everything Right with America

Shaq

Written by: Jon Finkel Tanked is a show about fish, only it’s not. It’s about friendships and family. It’s a show about salt water and fresh water tanks, only that’s not it either. It’s about craftsmanship and creativity. It’s a show about a business, kind of, but it’s more about entrepreneurs, passion, success, relationships, connections, sales and the real-world management of running a company. But mainly Tanked …