Other Projects


I am the Founder and Editor-in-Chief of FootballMatters.org, which launched in 2014. It is an initiative of the National Football Foundation & College Hall of Fame (NFF) in partnership with the ArcherVision Media Group. The site is the NFF’s home for telling stories that promote amateur football and highlights the good in the game. Through annual features that include I’m A Football Player, Football Moms and Leaders Beyond the Field, FootballMatters.org showcases the many areas of life that football impacts.

Basically, if you love college and high school football, you will love this site.


If you’re reading this, then you probably know that I wrote for pretty much every men’s magazine and fitness magazine on the planet: Men’s Health, Men’s Fitness, Muscle & Fitness, Muscle & Performance, Flex, GQ, M&F Hers, AskMen.com and so many more.

You also may or may not know that one of my most popular posts of all time is this one:

Why Waking Up at 5:30AM is the Opposite Of Everything I Expected

In fact, that piece was so well-received and widely read that it got me thinking about how many people out there are already exercising before 6AM and how many would like to start.

After some research and asking around, I can tell you the answer: millions of people.

Hence my early morning musings and fitness blog, Sweat Before Six.

If you aren’t into exercise or working out or getting up insanely early, then by all means, stop reading. Believe me, I know it’s not for everyone.


If you’re even just a little curious about the incredible, life-altering effects of getting up at 5am to exercise and dominate your day, please visit my Early Morning Mission Statement page, which explains Sweat Before Six and sign up for my newsletter over there. I’m going to be partnering with some of the biggest names in fitness soon and I’m also going to be doing a series of books, so it’ll be a cool thing to sign up for and keep up with.

Click here to visit the SB46 home page: SweatBeforeSix.com 

If not, I hope you keep enjoying my other books and I appreciate you visiting www.JonFinkel.com.

Don’t forget to sign up for this newsletter HERE.

ArcherVision Media Group

I am the COO/President of ArcherVision Media Group in Dallas, TX.

ArcherVision Media Group (AVM) is based in Dallas, Texas and was created to build high-quality digital properties focused on engaging audiences with innovative content in the world’s most popular verticals. In addition to FootballMatters.org, ArcherVision publishes the number one Millennial website in the energy industry, TheSurge.com and has created properties for prominent individuals and companies. AVM has also partnered with Sports Media Ventures to increase their distribution and production capabilities. Learn more at: ArcherVision.com