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Why You Should Use ‘Big’ or ‘Fat’ in Your Pen Name

fat musicians

By: Jon Finkel While there are plenty of authors who choose to write under a pen name, perhaps Mark Twain being the most famous (real name: Samuel Clemens), musicians take the cake when it comes to selecting over-the-top pseudonyms. In fact, judging from the names many of them choose, they want pseudonyms that sound like they take the cake, eat it, then knock back a …

How Drew Rosenhaus Uses Intense Workouts to Lure Clients

Drew Rosenhaus, exercise, lure clients

Written By: Jon Finkel “What’s more productive, running gassers with my clients and bonding out here, or taking them to a crowded bar somewhere?” Drew Rosenhaus asks as he stops at the goal line on a high school football field between sprints. “When we’re pushing through a workout together, they see that when I say I work hard, I mean it.” The man has a …

Guillermo the Great: Jimmy Kimmel’s Sidekick Discusses His Improbable Rise From Parking Lot Security Guard To Late Night TV Star

Jimmy Kimmel

By: Jon Finkel Guillermo Rodriguez is the man. He’s the man who wrestled Matt Damon in a bit plugging The Bourne Ultimatum. He’s the man who convinced Channing Tatum and Bryan Cranston to drink tequila on the red carpet of the Oscars. And he’s the man who turned a parking lot job into a starring role on Jimmy Kimmel Live. “The very first time they …

A Tale of Two Finkels

By: Jon Finkel “Jon Finkels have to stick together.” I didn’t say that, Jon Finkel did. Confused? You’re not alone. For just under two decades Jon Finkel and I have been mistaken for each other on the Internet by everyone from casual Googlers of our careers to his own grandparents. True story: For about four straight years in the early 2000s the other Jon Finkel’s …