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A Tale of Two Finkels

By: Jon Finkel “Jon Finkels have to stick together.” I didn’t say that, Jon Finkel did. Confused? You’re not alone. For just under two decades Jon Finkel and I have been mistaken for each other on the Internet by everyone from casual Googlers of our careers to his own grandparents. True story: For about four […]


Pro Bull Riders On Excruciating Injuries and Why Bull Snot is Glorious

By: Jon Finkel Brendon Clark’s worst injury as a professional bull rider happened when a near one-ton American Bucking Bull thumped his chest, resulting in a lacerated liver, bruised lung and broken ribs, which sounds horrible. Yet it seems far more tolerable than having to lug your melon-sized, black and blue, swollen genitals around for […]

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NBA All-Star Damian Lillard on #4BarFriday and Building an Online Brand

By: Jon Finkel Portland Trailblazers superstar point guard Damian Lillard has mastered the art of the crossover. His warp speed, left right dribble mesmerizes defenders and his whip smart social media posts ignite his followers. In fact, Lillard’s on-court dominance is so well-matched by his online influence that he recently received the NBA’s Social Media […]

324 Words On Old Men in Locker Rooms

If you change in a men’s locker room after working out on a regular basis, there are certain immutable laws of human nature that you observe, the first of which is that old guys don’t care about nudity. This is a fact and it’s just the way it is. No big deal, really. Like Adam […]

The Legend of Razor Shines – My 8th Grade Song/Poem/Ode

I found this song/poem/ode to Razor Shines in a box of my schoolwork in my parents’ garage before I recently moved. It was an assignment from an English class in 8th grade. My friends, all baseball fanatics, loved it. My teacher was confused. Reading it now, and taking into consideration that I didn’t have the […]

The Reverse Buffett Bracket

With all due respect to Nate Silver and the 538 crew, anybody with an old TI-82 can invent an algorithm and build a statistical model and use other math jargon I’ve never heard of to predict the winner of every NCAA Tournament game… What would be really impressive, however, is to pick the loser of […]

First Four No More. Enter: The Bubble Bracket

Thinking your team qualified for the NCAA Tournament, only to find out they’ve earned a spot in a play-in game, is like being told your MLB team is headed to the World Series, but then you discover they’ve actually won a spot in a stick ball game in the parking lot. Nobody cares about the […]

Googled For You: What is Titanfall and Is It Awesome?

It’s a video game and yes, it is. At least it looks awesome. I have two little kids, which makes playing a video game pretty much impossible… Here are the bullet points: 1) Titanfall was developed by the guys behind Call of Duty, another phenomenal-looking video game series I haven’t had the time to play. […]

Public Relations Pain & Gain & Derek Rose

The phrase “Derek Rose’s brother said” should have never entered the sports lexicon. Derek Rose has a website (www.drosehoops.com). Derek Rose has a blog. He has a Twitter handle, a Facebook page, a YouTube channel… He has so many ways to communicate that if he wanted to make an announcement about his playing status in […]